The NFL & TikTok Announce A New Multi-Year Partnership
As part of the partnership, the NFL launched an official TikTok account that will feature highlights, sideline moments, memes, and behind-the-scenes footage specifically formatted for the short video platform. In just a few days, the account has already racked up over 300K followers and 4.1M likes.
The NFL and TikTok will also join forces for a series of NFL-themed Hashtag Challenges including #WeReady, which launched before the kick-off of the NFL’s 100th season. For this particular Hashtag Challenge, fans were encouraged to show pride for their favorite NFL team by creating TikTok videos with the #WeReady hashtag.
“Partnering with TikTok is a natural extension of our media strategy,” said Blake Stuchin, the Vice President, Digital Media Business Development for the NFL “The platform reaches a fast-growing global audience of NFL fans and future fans. The NFL programming and hashtag challenges are a perfect way to kick off the NFL’s 100th season – with fun, new content that will entertain fans and invites them to celebrate and experience their NFL fandom in a way that’s authentic to the unique experience of TikTok.”
With the partnership, the NFL will be able to tap into TikTok's audience, which is not only global but relatively young. The combination of these have led to more and more brands flocking to the app. Recently, there have been reports that interest in the NFL among the Generation Z is fading. However, if the NFL builds a strong enough presence on TikTok, there is the potential for it to re-gain interest from Generation Z, which make up the majority of users on TikTok.
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