Snap Inc. is developing a new feature for Snapchat called 'Stories Everywhere'
According to several reports, Snap Inc. is developing a new feature for Snapchat called Stories Everywhere. The new feature would allow Snapchat content to be available beyond its app for the first time. It would allow third party-publishers to embed Snapchat content on their websites in similar fashion to how Twitter allows tweets to be embedded on other platforms.
Led by Rahul Chopra, the former CEO of Storyful and global head of video for News Corp, Stories Everywhere is the company's latest attempt at combating stagnant user growth. Stories Everywhere could not only attract new users but also grabbed back the attention of users who left the platform for Instagram. In addition, the feature will give the company another way to generate revenue through licensing.
In other social media news, Instagram recently rolled out a new feature in Recommended For You.