Pepsi kicks off its 'The Fun Doesn't End Zone' campaign with spots featuring Antonio Brown and Joe Staley
Pepsi kicks off its The Fun Doesn't End Zone campaign with two commercials featuring the Pittsbugh Steelers' Antonio Brown and the San Francisco 49ers' Joe Staley.
Capitalizing on the NFL's new relaxed rules regarding touchdown celebrations, the spot features the superstars showcasing their best touchdown celebrations. Actor Rob Corddry makes an appearance and provides commentary.
Available on YouTube, the spots will debut on television tomorrow night (September 7th) during the NFL kickoff game between the New England Patriots and Kansas City Chiefs on NBC.
Through a host of off-the-field moments, promotions, and entertaining content featuring NFL players, The Fun Doesn't End Zone campaign aims to connect fans to fun all season long.
Other elements of the campaign include weekly digital content, a concert in D.C. in honor of the company's new partnership with the Washington Redskins, NFL themed Pepsi cans, and Pepsi and Frito-Lay's They Win, You Score sweepstakes that will give fans the chance to win Super Bowl LII tickets, 2018 NFL Pro Bowl tickets, and much more.
For more on the campaign, read the official press release here.