Instagram Launches New @Shop Account Featuring Curated Shopping Posts


Instagram has launched a new @shop account as a way to celebrate “small businesses and the creators behind them.” Created by the team at Instagram, the account features content created by businesses and creators such as Feel jeans, Glossier Play Colorslide, Mented Cosmetics, and other emerging brands.

Each post by the account will have a shopping tag for the product featured in it, allowing you to tap and be taken to a link to purchase it. As of right now, the account has just under 60K followers, but expect that number to hit six figures relatively quickly.

Instagram Shop Examples.jpg

The birth of @shop is right in line with Instagram’s e-commerce initiatives. By supporting businesses and creators with additional exposure, the photo/video-sharing app is potentially persuading them to utilize the app’s shopping features to sell their own products and ultimately, improve the shopping experience for all.

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SOURCE: Instagram Press