AMC Theatres is rolling out a movie subscription service in 'Stubs-A-List'
AMC Theatres is prepared to do battle with MoviePass, the movie subscription that allows subscribers to see a movie-a-day for just $10. The movie theatre chain is rolling out its own movie subscription service called Stubs-A-List, which is an extension of its existing AMC Stubs loyalty program.
Starting June 26th, AMC will offer $20 monthly subscriptions that allow moviegoers to see up to three movies per a week at AMC, AMC Dine-In, and AMC Classic theaters. While it is less than MoviePass' offering of a movie-a-day, Stubs-A-List isn't as limited. With Stubs-A-List, subscribers can see movies in any format including premium formats such as 3D, Prime, and IMAX, see more than one movie per a day and can make advance reservations online. The subscription also includes discounted food and beverages.
While AMC's new offering is bad news for MoviePass, it's great news for moviegoers. Despite recently announcing that it has 3 million subscribers, there has been quite a bit of concern that MoviePass' business model isn't sustainable and has led to many thinking that it eventually will have to increase its subscription fee or limit the number of movies that subscribers can see within a month. If either of those happens, Stub-A-List is a great option for those who like to go to the movies often but don't want to come out of their pockets too much.
You can find out more about Stubs-A-List here.
SOURCE: Business Wire