The Weeknd unveils the Parallel, his new signature shoe with Puma

Photo: Derek Wood for Sneaker News

Photo: Derek Wood for Sneaker News

The Weeknd becomes the latest music heavyweight to dive into the world of footwear.

Earlier today (August 7th), he unveiled his new Puma signature shoe: the Parallel. The high-top shoe will be released in two colorways: all-white and olive. Priced at $220, it will be available for purchase on August 24th at high-end retailers like Kith, The Webster,  and Barneys. 

Photo: Derek Wood for Footwear News

Photo: Derek Wood for Footwear News

In a interview with Footwear News, the pop-star talked about his involvement in the shoe's design, wanting Barack Obama and Elon Musk to wear the shoe, and much more.

Read excerpts from the interview below and head over to Footwear News for the entire Q&A. 

The launch date for the Parallel is fast approaching. How do you feel?
“It’s finally happening. We’ve been working with Puma for almost a year, and everyone is more than ready to get the sneakers out. I was nervous at first, but when I finally got to hold the product, I immediately fell in love. I think people will like it.”
What aspects of the design were you most focused on, and what did you learn?
“I was involved in almost every aspect, but I was most focused on the silhouette. With XO and Puma, we really collaborated and worked on making the best product possible.
Whom would you most like to see wear the shoe and why?
“To be honest, I just want to see everyone wearing it. I want it to be part of pop culture. I want to walk down the street and see kids wearing it and women wearing it. I want to see the pope wearing it. I want to see [Barack] Obama wearing it. I want to see Elon Musk wearing it.”

In other Weeknd fashion news, it was recently announced that he will cover Harper's Bazaar's September issue alongside supermodels Adriana Lima and Irina Shayk. Could the timing of his new shoe be any better? 

SOURCE: Footwear News