JetBlue testing facial recognition technology for self-boarding


Biometric facial recognition self-boarding is the future for airlines and JetBlue is leading the charge.

In partnership with Customs and Border Protection (CBP) and information technology company SITA, the airline is in the process of testing the technology for customers flying between Logan International Airport in Boston and Queen Beatrix International Airport in Aruba throughout the month of June. 

The process is simple and begins after customers check in for their flights, go through security, and make their way to the gates.  At the gates, customers will go in front of a camera at a Self-Boarding station, which will take their photo and send it to CBP, who will compare it with their passport, visa, or immigration documentations. Once verified, customers will be notified and allowed to board their flight.

By going paperless,  JetBlue is hoping for a more seamless boarding process that will allow its employees to come fron behind the desks and assist and interact with customers.  

Here's a step-by-step breakdown of the process. 

Jet Blue Self Boarding

I personally hope that this process goes well and that not only JetBlue but all the other airlines incorporate self-boarding into their process. Compared to other industries, the airlines are behind in utilizing technology and this new process would help catch them up to speed. Most airlines do have digital boarding passes, but why not go above and beyond and eliminate boarding passes in entirely? With technology continuing to be a big part of everyday life, it only makes sense that the airlines embrace it and make the experience of going to an airport, checking in, boarding, and flying to a destination as fast, safe, and convenient as possible.