Twitter launches new #SeeEverySide campaign with TV commercial starring Chance The Rapper

Chance The Rapper Twitter Commercial

Twitter recently announced a new branding campaign in #SeeEverySide and they kick it off with a new television commercial starring Chance The Rapper, one of hip-hop's biggest and most influential stars.

In the commercial, the Grammy winning Chicago emcee utilizes his Twitter account and asks fans what songs they would like him to perform during a concert. Fans debate over "No Problems," "Angels," "Same Drugs," and "Cocoa Butter Kisses" while David Crosby trolls Chano and suggests that he plays "anything with real instruments." 

The commercial first appeared on Twitter and during the Cannes Lions advertising festival. It will debut on television tonight (June 19th) during ABC's The Bachelorette and over the next month, it will run during the ESPYs, BET Awards, and various late night talk shows. 

The #SeeEverySide campaign is the result of Twitter polling passionate users about what they love most about the powerful social media platform, who's responses revolved around the ability to see what's happening in the world from every angle and every side. 

Watch the commercial below and lookout for the second installment of #SeeEveryAngle.  For more on the campaign, head over to Twitter's blog, where CMO Leslie Berland gives insight on the campaign.